BRUSSELS, June 12 (Xinhua) -- The International Taste & Quality Institute (ITQI)'s International Superior Taste Award 2018, a global top-ranking "beauty pageant" for foods, was unveiled Monday evening in Brussels, with Arawana rice bran oil clinching the award for the very first time.
Enterprises from more than 100 countries in the world provided ITQI with more than 2,000 kinds of products for appraisal, and China's Arawana rice bran oil honorably won a Two-Star International Superior Taste Medal.
With a uniquely delicate and mellow taste, it has surprised many that this was the first time for China's rice bran oil to get the special honor since the launching of this event.
Arawana rice bran oil obtained a high score of 87.2 for the core appraisal index "taste", fully reflecting the recognition of global top-ranking gourmet masters on the delicate and mellow taste of rice bran oil.
"The best oil is not to hide the taste of the food itself", said Alan Coxon, an international top Michelin chef, and one of the jurors of ITQI. This is also the greatest consensus reached by many jurors on edible oils at the gourmet level.
Rice bran oil originated from Japan over 100 years ago and was served mainly for medicinal use. Later, it was applied to other fields such as cosmetics, health products, etc.
As well as being rich in flavors, Rice bran oil is a much healthier form of cooking oil, producing less smoke and less grease to protect consumers' health.
As a leader of the rice brain oil category, Arawana accounts for over 70 percent of the gross market share around the world.
With new partnerships alongside European giant retailer Carrefour and American Pepsi Food, and with plans to build 13 new plants by 2022, Arawana will likely continue to dominate the rice bran oil industry in the future.
From Asia-Pacific Region to Europe and America, the strategy for the internationalization of Arawana Rice Bran Oil is being implemented stably within the framework of global partners. In the next 5 to 10 years, Arawana Rice Bran Oil will focus on international high-end edible oil brand and market development.
"Gourmet has no borders". Arawana Rice Bran Oil will provide new choices for the gourmet innovation of different nations in the world.
